Head of Marketing

Position Title: Director - Head of Marketing
Department: Management
Reports to: Head of Operations

Summary:
The Head of Marketing will be a Senior Marketing Executive responsible for developing marketing strategy and overseeing all marketing operations.

Responsibilities:
Create a solid network of strategic partnerships.
Build a highly efficient team of marketing professionals.
Plan and organize marketing functions and operations.
Identify and define marketing strategies to support the company’s overall strategies and objectives.

Be accountable for:
Acquisition and Lifecycle Marketing (CRM / web optimization)
Digital Content Marketing (Social + web editorial, SEO etc..)
Marketing Operations (BI/Analyst, Traffic, CRM Operations)
Marketing Projects such as new brand market entries
Develop short- and long-term plans and budgets for marketing & communications and its activities, monitor progress, assure adherence and evaluate performance.
Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion

Requirements:
Proven experience as a Head of Marketing or similar role with budgets greater than $5M/year.
Experience as responsible for end to end process for marketing communications through Agencies: concept development, story board validation, production, media execution, measurement.
Experience managing marketing teams of 5-10 people.
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc..)
Solid understanding of market research and data analysis methods.
Hand-on experience in the creative process and brand development.
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press, TV, print radio) channels.
You will have experience in running campaigns through affiliates, PPC, display, SEO, customer referrals, consumer PR, offline advertising and retail promotions.
Bachelor’s degree in business administration, marketing, communications or relevant field.
Business proficiency in Spanish and English Languages.
Availability to work in Zonamerica.